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Do you know where
your mortgage leads are coming from?
Does your lead source tell you, SPECIFICALLY, where the mortgage
leads are coming from? In many if not most cases, no, the
brokers do not know where the leads are coming from and the
lead companies are not really all that willing to face up
to where exactly the leads originated. If you have a good
lead source that is getting you fresh mortgage leads which
are less than 24 hours old and are only being sold once or
twice, you should do pretty well with them.
Some mortgage lead companies will sell an "exclusive"
lead many times over and that premium paid for the "exclusive
lead" goes right down the drain. Do some research, ask
good questions, and start of with a small batch of 20 or 30
leads to see how they go. As you know they know nothing about
lead
generation..
It is important that you choose the right sub set that will
convert best for you. This usually comes down to the lenders
you are working with. Some brokers find it easier to focus
in on one specific niche, and others are more comfortable
with dealing with a larger scale of applicants.
In the end, it all comes down to conversion and payout. That
is why is a good idea to always be testing new lead sources
while maintaining three lines of consistently performing mortgage
lead sources. Let us help you find the exclusive mortgage
leads online that you have been wanting!!
Top 10 tips
mortgage lenders brokers
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